In the ever-evolving world of eCommerce, advertisers face numerous challenges in optimizing their campaigns to maximize returns and stay ahead of the competition.
One such solution that addresses these challenges is Trellis Corporation, an AI-powered advertising automation platform designed specifically for eCommerce businesses.
This article takes an in-depth look at the key features, how Trellis Corporation works, and how to get started with this cutting-edge solution.
What is Trellis Corporation?
Trellis Corporation is an AI-powered advertising automation solution that aims to optimize eCommerce campaigns, maximize market share, and help businesses achieve their Return on Ad Spend (RoAS) and Advertising Cost of Sale (ACoS) goals. By leveraging intelligent keyword harvesting, campaign automation, and algorithmic bidding, Trellis aims to provide a comprehensive solution for eCommerce advertisers.
The platform is designed for businesses of all sizes, including small to medium-sized enterprises (SMEs) and large corporations. Whether you are an Amazon seller or an eCommerce retailer on another platform, Trellis Corporation can help you optimize your advertising campaigns and maximize your market share.
Key Features of Trellis Corporation
Trellis Corporation offers a suite of features and tools designed to help eCommerce businesses succeed in their advertising efforts. Some of the key features include:
- Full-funnel targeting: Trellis Corporation enables advertisers to engage repeat customers and reach new audiences by targeting shoppers across the entire sales funnel. This ensures a comprehensive approach to advertising and maximizes the potential for conversion and revenue generation.
- Amazon PPC Optimization: The platform specializes in optimizing Amazon Pay-Per-Click (PPC) campaigns to enhance spend efficiency and improve catalog productivity. Trellis Corporation’s AI-driven algorithms analyze campaign performance and adjust bids accordingly to ensure optimal results.
- Dynamic Promotion & Relegation: Trellis Corporation’s platform automatically adjusts bids and explores new keyword opportunities through its dynamic promotion and relegation feature. This helps businesses target specific keywords or ASINs profitably while analyzing search terms and campaign results.
- Multilingual Support: The platform offers multilingual support, allowing businesses to optimize their campaigns for global markets. This enables advertisers to reach a wider audience and expand their market share internationally.
- Dedicated Customer Success: Trellis Corporation provides expert guidance and support through its dedicated customer success team. Users can benefit from the knowledge and experience of Amazon Advertising Mentors, who offer insights and strategic guidance for your advertising strategy.
- Pay As You Grow: With flexible pricing plans designed to suit the needs of businesses at various stages of growth, Trellis Corporation ensures that users only pay for the features and services they need.
How Trellis Corporation Works
At the core of Trellis Corporation’s platform is its AI-driven data collection, analysis, and actioning process, which maximizes ROI for advertisers. The platform tests bids on keywords based on factors such as shopping trends and optimal times, allocating budget to high-performing keywords and away from low-performing ones.
Trellis Corporation combines the benefits of manual and auto campaigns, automating keyword/ASIN research, keyword implementation, and bid optimization. This allows businesses to target specific keywords or ASINs profitably while analyzing search terms and campaign results.
The advertising automation dashboard is designed for advertisers of all levels. With its intuitive interface, users can easily create high-quality campaigns and understand their ad performance at a glance. The platform also offers dynamic charts with key metrics, as well as the ability to generate campaign reports at ad, category, keyword, and product levels.
Trellis Corporation’s team of experts guides users through the dashboard as part of the onboarding process. For continued support, their Managed Services offer insights and strategic guidance for your Amazon Advertising strategy.
Getting Started with Trellis Corporation
To learn more about Trellis Corporation and their AI-powered advertising automation solution, you can book a demo with their team. Additionally, stay up to date with their blog for eCommerce growth tips and tricks, and subscribe to their newsletter for updates and insights straight to your inbox.
User Experiences and Testimonials
Trellis Corporation has received positive feedback from users, who appreciate the platform’s ease of use, hands-free ad management, and solid performance results. One user praised Trellis for being the first profitable advertising solution they have used, while another user highlighted the platform’s ability to achieve their target cost per purchase within a month.
Some users have expressed a desire for the platform to support additional marketplaces, such as the UK, which Trellis Corporation is planning to incorporate in the near future.
Trellis Corporation Alternatives
For businesses considering other advertising automation tools, there are several alternatives to Trellis Corporation:
- Sellics: A comprehensive Amazon seller software that offers PPC management, keyword research, and inventory management. Pricing starts at $57 per month.
- AdBadger: A dedicated Amazon PPC management tool that helps optimize campaigns, automate bid management, and improve ad performance. Pricing starts at $107 per month.
- PPC Entourage: An Amazon advertising tool that offers campaign optimization, keyword research, and reporting features. Pricing starts at $47 per month.
Our Verdict
Trellis Corporation stands out as an AI-powered advertising automation platform that offers a comprehensive solution for eCommerce businesses. With its combination of powerful features, ease of use, and dedicated customer success team, Trellis Corporation is an excellent choice for businesses looking to optimize their advertising campaigns and maximize their market share.
While some users have expressed a desire for the platform to support additional marketplaces, Trellis Corporation is already working on expanding its offerings to cater to these needs. In comparison to its alternatives, Trellis Corporation provides a competitive and feature-rich solution for eCommerce advertising management.
Conclusion
In conclusion, Trellis Corporation offers a powerful and user-friendly advertising automation solution for eCommerce businesses looking to optimize their campaigns and maximize their market share. With its AI-driven algorithms, comprehensive features, and dedicated customer success team, Trellis Corporation is an excellent choice for businesses of all sizes.
We recommend booking a demo with Trellis Corporation to explore its capabilities and determine if it is the right fit for your business. Additionally, consider exploring other advertising automation alternatives to ensure that you are making the best choice for your unique needs.
