Selling on Amazon Without Approval: Your Ultimate Guide for 2023

Amazon is the world’s largest online marketplace, with millions of products being sold every day. While many sellers on Amazon require approval to list certain products, there is still a wide range of items you can sell without approval.

This article will provide you with a comprehensive guide to understanding what products you can sell on Amazon without approval, and how to leverage these opportunities to grow your business in 2022.

What Can You Sell on Amazon Without Approval?

Open Categories

Amazon has several “open” categories that do not require approval for listing products. These categories include:

  • Books
  • Cameras and photos
  • Electronics and accessories
  • Home and garden
  • Musical instruments
  • Office products
  • Personal computers
  • Pet supplies
  • Sports and outdoors
  • Tools and home improvement
  • Toys and games

Ungated Products

In addition to open categories, there are specific products within gated categories that do not require approval. These are known as “ungated” products. To learn more about the best ungated products to sell on Amazon, check out our dedicated article here.

How to Start Selling on Amazon Without Approval

  1. Create an Amazon Seller Account: To begin selling on Amazon, you’ll need to create a seller account. Choose between an Individual or Professional account, depending on your anticipated sales volume and desired features.
  2. Research Products and Categories: Utilize the open categories and ungated products mentioned above to identify potential products to sell on Amazon. Analyze competition, demand, and profit margins to make informed decisions on which products to sell.
  3. Source Products: After identifying products to sell, source them through various channels such as wholesale, retail arbitrage, or online arbitrage using tools like Flipl.
  4. List Your Products: Create high-quality product listings with detailed descriptions, compelling images, and competitive pricing.
  5. Fulfill Orders: Choose between fulfilling orders yourself (Merchant Fulfilled) or using Amazon’s Fulfillment by Amazon (FBA) service.
  6. Optimize and Scale: Continuously optimize your product listings, pricing, and advertising strategies to increase sales and grow your business.

Leverage Flipl for Online Arbitrage Opportunities

Flipl is an eBay and Amazon arbitrage software that helps you find under-priced products to sell for a profit. With Flipl, you can utilize two primary methods to make money:

  1. The eBay Flip: Hunt down low-priced items on eBay, buy them, and sell them for a higher price on Amazon.
  2. Warehouse Deals: Look for under-priced products in new condition that can be resold for a profit.

Learn more about making money on eBay with Flipl here and making money with Amazon Warehouse Deals with Flipl here.

For those looking to master online arbitrage, consider taking the Master Online Arbitrage with Flipl course. This course covers everything from sourcing under-priced products on eBay to maximizing profits on Amazon, Walmart, and other platforms.

Frequently Asked Questions

Can I sell on Amazon without a professional account?

Yes, you can sell on Amazon without a professional account by signing up for an Individual account. However, you will be charged a $0.99 fee per item sold, and you will not have access to some advanced seller tools.

What are the fees for selling on Amazon without approval?

Fees for selling on Amazon without approval vary depending on the category and type of seller account. In general, you will pay a referral fee (percentage of the sale price) and a closing fee (fixed amount per item) for each sale. If you use Amazon FBA, additional fees will apply for storage and fulfillment.

Can I sell branded products on Amazon without approval?

In some cases, you may be able to sell branded products without approval. However, it’s essential to ensure that you are not infringing on any intellectual property rights or violating Amazon’s policies. For more information, check out our article on selling branded products on Amazon.


Selling on Amazon without approval is possible, and there are many opportunities to grow your business within open categories and ungated products. By leveraging tools like Flipl and understanding the Amazon marketplace’s nuances, you can successfully sell items without needing approval. Start researching and sourcing products today to begin your journey as an Amazon seller!

Trust ReefTrust Reef