How to Sell on Amazon Without Using FBA

Selling on Amazon is a great way to reach a wider audience and grow your business. While many sellers choose to use Fulfillment by Amazon (FBA) for its convenience and benefits, some may prefer to fulfill orders themselves or use a different fulfillment method.

In this article, we will explore the steps to sell on Amazon without using FBA and some useful tips and resources to help you succeed in your online business.

What is FBA?

Fulfillment by Amazon (FBA) is a service offered by Amazon that allows sellers to store their products in Amazon’s fulfillment centers. Amazon takes care of storage, packaging, shipping, and customer service for these products, making it easier for sellers to manage their business. However, there are fees associated with FBA, and some sellers may prefer to handle shipping and customer service themselves.

How to Sell on Amazon Without FBA

  1. Create an Amazon Seller Account: To get started, you’ll need to create an Amazon Seller account. Visit Amazon’s seller registration page and sign up as an individual or professional seller, depending on your needs and budget.
  2. Choose a Fulfillment Method: When setting up your Amazon Seller account, you’ll need to choose a fulfillment method. Instead of selecting FBA, choose “Fulfillment by Merchant” (FBM) to handle order fulfillment yourself or use a third-party fulfillment service.
  3. List Your Products: Once your account is set up, you can start listing your products on Amazon. Be sure to include detailed product descriptions, high-quality images, and accurate shipping information to help your listings stand out and attract customers.
  4. Manage Inventory and Orders: As an FBM seller, you’ll be responsible for managing your inventory, processing orders, and handling returns. This requires regular monitoring and organization to ensure a smooth customer experience.
  5. Provide Customer Service: Without FBA, you’ll need to handle customer inquiries and issues yourself or with the help of your chosen third-party fulfillment service. Providing excellent customer service is essential for building a positive reputation and encouraging repeat business.
  6. Monitor and Optimize Your Listings: Regularly review your listings and sales data to identify areas for improvement. Adjust your pricing, product descriptions, and images as needed to stay competitive and increase sales.

Benefits of Selling on Amazon Without FBA

  1. Lower Fees: By handling fulfillment yourself or using a third-party service, you can avoid the fees associated with FBA, potentially increasing your profit margins.
  2. Control Over Packaging and Shipping: Some sellers prefer to have more control over the packaging and shipping process to ensure their products are handled with care and shipped promptly.
  3. Flexibility: FBM allows sellers to offer unique shipping options, such as local delivery or in-person pickup, which may be appealing to customers.

Resources to Help You Succeed

Flipl is an eBay and Amazon arbitrage software that helps sellers find underpriced products to flip for profit. With Flipl, you can leverage powerful features like 24/7 eBay searches, Amazon price gap analysis, and Keepa data integration to make informed decisions and maximize your profits on various platforms.


Can I switch between FBA and FBM?

Yes, you can switch between FBA and FBM for your products at any time. However, it’s essential to consider the potential impact on your sales and customer experience before making the switch.

Will I still be eligible for Amazon Prime without FBA?

As an FBM seller, your products will not be eligible for Amazon Prime benefits, such as free two-day shipping. However, you can apply for the Seller Fulfilled Prime program if you meet specific criteria and can offer fast shipping options.

Can I use a third-party fulfillment service instead of FBA?

Yes, you can use a third-party fulfillment service to handle your inventory, shipping, and customer service. Just be sure to choose a reputable company and closely monitor their performance to ensure your customers receive the best possible experience.


Selling on Amazon without using FBA can provide more control over your business and potentially lower fees. However, it also requires more hands-on management and attention to detail. By carefully considering your options and leveraging resources like Flipl, you can succeed in selling on Amazon without FBA and grow your online business.

For more information on selling on various platforms, check out the other helpful articles on Flipl’s website.

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